电力设备安装演示动画
“安装步骤描述的很详细,展示非常到位,对于我们公司的宣传营销非常有帮助,同时该动画解决了长期困扰我们公司售后服务繁复的问题,是我们产品的售后好帮手”。
粤恒创 ———— 梁经理
关于本案例
粤恒创之前的营销宣传,多是采用一些常规素材,比如PPT图片讲解、文字与口头介绍,在售后服务方面电力产品的安装培训需要一定的时间积累与实战经验,在产品卖出去之后安装售后是一大问题。粤恒创公司,想提升营销手段,经过多家供应商的层层选拔,最终选择巨灵传媒,为其制作粤创电力多个产品的安装演示。经过双方的密切沟通,交流,确定动画表现内容及方案。该动画作品,一次性通过客户方验收,并得到充分肯定。
面临的实际问题
1.单纯拿图纸对比介绍该电力产品,对于客户而言,理解相对困难。
2.售后培训安装,大费口舌与时间,固定的图片相对难以在最短的时间内培训出优质的安装工程师。。
3.对于拓展国际客户来说,因为语言的介绍更为不便。
采用工业动画所能带来的好处
1.前期宣传,可以将动画部署在公司网站上,以吸引客户。
2.进一步沟通,更方便,易于客户了解公司产品。
3.减少培训技术人才的次数,降低公司运营成本。
4.客户可以具体形象,直观地了解产品的安装步骤,降低售后成本,提高沟通效率。
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