中国的传统制造业面临的问题，并不是想象中的那么简单，为何欧美国家，短短几百年历史，却掌管着世界大部分的500强企业。一个仅有8000万人口的德国，却诞生了2300个世界知名品牌，这是为什么呢？
中国的制造业，主要以代加工为主，做着供应链的最末端，靠着低廉的价格来吸引订单，价格战一触即发，同质化严重，没有市场细分定位，当人口红利消失，订单供大于求的时候，就变得非常的被动。
国不乏优秀的加工能力，作为国际上最大的OEM工厂，不论是高档奢侈品，德国高端机械，苹果等电子产品，在中国都能找到大量的工厂满足生产上的品质要求。也许有人会说中国没有好的设计，但现状是其实现在很多国际品牌的产品干脆连设计都外包给中国工厂了，单纯在深圳一个城市，就有上千家大大小小的工业设计公司，所以说现在中国制造业是完全有能力做好设计和加工工作的。
那么问题在哪里呢？问题就在品牌营销运作上，中国制造业企业的运营方式大多还停留在能不能做，要多少钱成本的思维方式上，对于自己的产品没有价值的感念，没有品牌的概念，而最根深蒂固的概念就只有成本和价格。既然中国制造业不乏生产能力，甚至不乏设计能力，缺的是品牌策划营销能力，传统企业需要的是一个能够帮助它们打造升级的服务行业，进行产业的升级。
巨灵传媒，专注于产品三维动画，将产品营销策略用最合适的视觉与听觉元素精准演绎，让商业与艺术完美融合，提高品牌的形象与价值。公司在快速发展过程中志在未来打造产品视觉营销生态圈，帮助中国制造完成产业升级。想要改变传统企业的现状，靠的不是个人的高超技术，而是一个行业，一个能够帮助企业升级转型的服务行业。
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