企业需不需要重视机械动画?
先说点题外话。
去年,给合肥一家公司做单产品的机械动画,和生产线的工业动画,历时两个月。前一段时间,对方老总,非要请吃饭。从一般的商业流程来说,多是应该我们请客户吃饭的,但是对方坚决不同意。当然了,谁请吃饭,这不是重点。
重点是,作为传统机械公司,为何如此重视机械动画?
吃饭的间隙,和客户方,深入的交流了这个问题。
客户方,是做非标机械行业。前些年的业务模式,主要靠业务人员来主动挖掘客户。最近这几年,随着互联网的兴起,他们开始做网络营销,竞价排名,以此来获取客户信息,然后才是
安排业务人员去联系,跟踪客户。较之以往,业务人员的工作,流程更加简化,更有针对性,效率也会提高。
客户用这样的营销模式,过了几年甜蜜日子。但是后来又不行了。原因在于,大家都会这样做了,都会用网络营销了,都会去做竞价排名了。
更重要的是,这个竞价排名的费用,逐年攀升,营销的效果,又是渐渐下滑。
于是,客户方积极需求新的营销方式和方法,希望能够改变目前的困境。后来,经过朋友介绍,找到了我们公司。
他们老总对这种机械3D动画非常感兴趣,约我过去面谈,都谈了三次。我跟他讲机械动画的发展,作用,以及营销要点。后来,这单子就顺利签下了。
这些作品,被应用在营销工作的各个环节。
首先,应用在他们公司的各种网站上,以此来吸引客户。
然后,给客户发送公司资料的时候,一起附赠这些机械动画或者工业动画,以此来展示自己公司的产品及实力。
最后,等客户来了之后,安排技术人员,配合产品动画,仔细讲解各个产品的产品特点,性能。
据对方电商经理反馈,网站加上这些动画之后,客户停留时间,大大提高,同时,相比之前,更愿意留下自己的联系方式,并且积极与他们公司业务人员沟通,取得了很好的营销效果。
了解更多内容可以关注我们的公众账号:三维动画制作服务
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